Hootsuite's Guide to 18 AI Content Tools: A Marketer's New Best

The **Hootsuite Blog** has published a guide detailing **18 AI-powered content creation tools** designed to streamline workflows for writers and marketers. With **85% of marketers** reportedly already using AI for content, the article positions these tools as essential for generating ideas, copy, and visuals faster. It highlights **Hootsuite's own OwlyWriter AI**, emphasizing its integration with social media strategy and a decade of marketing experience, contrasting it with general-purpose tools like **ChatGPT**. The piece aims to equip marketers with practical solutions for leveraging AI in their daily tasks.

• AI content creation tools are now widely adopted by marketers, with 85% reportedly using them.
• Hootsuite has released a guide featuring 18 AI tools, including its own OwlyWriter AI, to streamline content workflows.
• OwlyWriter AI is positioned as a specialized tool combining AI with Hootsuite's social media marketing expertise.
• General AI tools like ChatGPT are also recognized for their broad content generation capabilities.
• The article aims to help marketers leverage AI for faster content production and more strategic tasks.

The article provides a practical overview of AI content creation tools, acknowledging their widespread adoption among marketers. It differentiates between specialized tools like **OwlyWriter AI**, trained on specific marketing playbooks, and broader platforms like **ChatGPT**. The inclusion of both paid and free options, alongside expert insights and FAQs, offers a balanced resource for understanding the current capabilities and applications of AI in content generation.

This guide represents a significant step forward for marketers, democratizing sophisticated content creation. Tools like **OwlyWriter AI** and **ChatGPT** empower even small teams to produce high-quality content at scale, freeing up human capital for more strategic thinking and creative oversight. The curated list ensures marketers can quickly adopt effective solutions, boosting productivity and campaign performance in an increasingly competitive digital landscape.

While touting efficiency, this list risks oversimplifying the complex ethical and quality considerations of AI-generated content. Relying heavily on tools like those listed could lead to a homogenization of brand voices and a decline in genuine creativity. Furthermore, the article's focus on **Hootsuite's own product** raises questions about potential bias, and the statistic that **85% of marketers use AI** might inflate adoption rates or overlook the significant challenges in ensuring AI output is accurate, original, and brand-aligned.

Originally reported by Hootsuite Blog